Midian Factory


Brand research
Brand strategy & positioning
Visual identity design
Packaging design
Wayfinding system design
A special brand inspired by the heritage of the ancient Midian city. We collaborated with Midian to create their first-ever brand, Midian Roastery. It is a Tabuk-based roastery and factory that produces exhilarating coffee beans with a nostalgic twist. The coffee is born from the influential culture of the ancient city of Midian.

What We Achieved

We Achieved

Clear identity heritage approach
Awareness and brand recognition
Convert rate, and closed deals
In 2021, Midian owners reached us with the modern concept in mind. As a first step in crafting a future-ready brand, the team at DOO® brought heritage on board to help define the brand DNA and bring it to life for a bright audience through a relevant and authentic visual identity. In a highly modern society, cafes intend to forget heritage, it is understandable since heritage is not something easy to replicate. It was not an easy work to consider, but to stand out in the market you need something refreshing from modernity, that’s why Midian wanted to put its brand to work, through its perfect solution locally and globally.
Thank you
A big thank you to our amazing team, Khalid Alhindy, Anas Bakhsh, Yassine Basraoui, and to our partners, Mhamoud A., Sameh Shukri Co-founders of Midian.

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