Branding

NEOM Seven Senses Boulevard

Overview

Brand strategy & positioning

Visual identity design

Wayfinding system

Event Elements

NEOM is unveiling the Seven Senses Boulevard to honor national talent and products. This cultural and entertainment event aims to raise awareness of NEOM’s Social Responsibility programs and their impact through interactive display of diverse beneficiaries and products. the two-week event showcase the crafts of artisans and Small and Medium-sized Enterprises to enhance their marketing potential and drive their business development, while also highlighting the local heritage of the Tabuk and NEOM regions.

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What We Achieved

What
We Achieved

100

%

Brand identity approach

100

%

Awareness and brand recognition

95

%

Convert rate

Through a collaborative and disciplined approach, we were able to develop a brand identity that spoke to its values, mission, and unique position in the market. focusing on creating a visual identity that was both modern and timeless, conveying a sense of reliability, trust, and excellence.