Branding

Miss Danah Lounge

Overview

Brand research
Brand strategy & positioning
Visual identity design
Packaging design
Website
This special brand was inspired by the owners' ambitions to create a unique experience for their guests. They wanted to offer a luxurious yet comfortable atmosphere that would leave a lasting impression on each visitor.

What We Achieved

What
We Achieved

100
%
Clear identity approach
70
%
Awareness and brand recognition
60
%
Convert rate, and closed deals
Miss Danah started as a humble lounge, but with our help, it transformed into one of the biggest hospitality companies in Neom, the city of dreamers. Our team worked tirelessly to preserve the brand's core values while expanding its reach and appeal. Together with Miss Danah, we established a clear vision for the future, allowing the brand to continue growing and thriving. Our efforts paid off, and the brand is now a shining example of what can be achieved with hard work and dedication. As a result, it has attracted a loyal following of customers who appreciate the high-quality experience it offers. Today, Miss Danah is recognized as one of the premier hospitality providers in Neom, and its owners are proud of the transformation achieved with our help.
Thank you
A big thank you to our amazing team, Khalid Alhindy, Anas Bakhsh, Yassine Basraoui, and to our partners, Mhamoud A., Sameh Shukri Co-founders of Midian.

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